Market research firm Pivot group and Tleccompetitor recently gigabit broadband Internet published their research report "America's broadband market awareness and demand" (https://gigawhatresearch.com/), for the first time to register the gigabit broadband across the country as the actual combination of heat and broadband consumption market.

Through survey of broadband users across the country for 800 of gigabit broadband awareness is quite low. 87% of respondents said in an interview before has not heard of gigabit broadband service. Gigabit broadband emphasize gigabit bandwidth, but about 32% of the respondents didn't know what is their broadband bandwidth. 74% of respondents said their existing broadband bandwidth have meet or exceed their actual bandwidth requirements.

Pivot group President Dave Nieuwstrate said, many telecom operators spend a lot of time and resources to promote gigabit broadband how fast, but the investigation shows that the broadband users don't know what's the use of gigabit broadband to them, many people are satisfied with the current bandwidth. Future gigabit broadband business development also depends on the customer to foster more fully and more effective marketing strategy.

, according to a report in the United States, from the traditional telecom operators to the Internet giant Google, AT&T to cable operators, small community operator and local utility companies are promoting gigabit broadband household. They found that consumers are more likely to buy the traditional telecom operators offer gigabit broadband service.

Report of the other main results are:

54% of people don't know gigabit faster than MB bandwidth

70% of respondents think gigabit bandwidth costs $70 a month is too expensive

The vast majority of consumers would choose the traditional operators to buy gigabit bandwidth service, rather than local utilities.

64% of respondents are willing to pay a little money to maintain current less bandwidth rather than pay a little money to buy a faster bandwidth

Although the Pivot of the report is for the U.S. market, but we also provide a valuable perspective. China's current broadband market is facing a bottleneck in the development of FTTH development face amount is much, but the user utilization rate is not high. Telecommunications and broadcasting game still hinder the further development of broadband business. Although declared open home network market, but have yet to see the actual progress. Optical communication, on the other hand, the manufacturer's expansion continues, you are very concerned about how to get to the next market. Gigabit broadband household as a path to the further development of FTTH, if the user awareness is low is a very bad signal. It reflects the development of the market leading instead of user requirements is the manufacturer.

If for gigabit bandwidth, America needs a longer user breeding process, so we? Do you know about gigabit broadband?